In today's 'post-feminist' society, feminism is often portrayed as unfashionable and irrelevant. But since the turn of the millennium, a revitalised feminist movement has emerged to challenge these assumptions and assert a vibrant new agenda. Reclaiming the F Word reveals the what, why and how of the new feminist movement and what it has to say about women's lives today. From cosmetic surgery to celebrity culture and parenting to politics, from rape to religion and sex to singleness, this groundbreaking book reveals the seven vital issues at stake for today's feminists, and calls a new generation back to action.