The Internet hype is over! But there is no going back to business as usual.

The real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business.

But how do you make a mammoth run like a gazelle? The Bright Stuff shares with you the secrets of successful innovation so that you can learn the skills and attitudes of the digital economy innovators.

From now on, innovation is going to be imperative not just for growth, but for survival. This book will show you how to integrate your hard-headed, established business capabilities with the of nimble-footed start-ups. This may seem like a tall order, but examples in this book such as GM, Charles Schwab, Merrill Lynch prove that it can be done. This is the ‘bright stuff’ – the potential of the Internet waiting to be explored and exploited by you!

Companies need to think fast and think fresh. They need The Bright Stuff.