Whether you are organising a conference or an event for a large or small company - for fundraising, promotion or for sharing information - this practical book explains step-by-step just how you go about it. It has all you need to know about: Venue selection; Speaker sourcing; Brochure design; Registration; Budgeting; Sponsorship; Audio-visuals; Press coverage; and Evaluation. This book shows you how to avoid the pitfalls and how to plan and run an effective event that will impress your colleagues as well as your customers.

Contents: 1. What is a conference? 2. Choosing a venue 3. Sourcing speakers and setting the programme 4. The conference brochure 5. Working to a schedule 6. Setting up a registration system 7. Planning budgets and sponsorship 8. Assessing the audio visual requirements 9. Staging the event 10. Obtaining press coverage 11. Exhibitors and exhibitions The morning after