This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.

Contributions by: Andy Heyes, Sanjay Nadkarni, José Alabau-Montoya, María-Eugenia Ruiz-Molina, Elson Mankhomwa, James Malitoni Chilembwe, Victor Ronald Mweiwa, Ilke Basarangil, Azilah Kasim, Lim Cha Ling, Gül Erkol Bayram, Hugues Seraphin, Maximiliano E Korstanje, Moustafa A. Mekawy, Perunjodi Naidoo, Prabha Ramseook Munhurrun, Vishnee Sowamber, Hulisi Binbasioglu, Ugur AKDU, Serap AKDU, Jeetesh Kumar, Anshul Garg, Azizul Hassan, Krishnan Umachandran, Hengky Sumisto Halim, Yaiza López-Sánchez, Ali Dalgic, Derya Toksöz, Sevda Sahilli Birdir, Kemal Birdir, Nese Aydin, Kevser Çinar, Daniel Weiss, Ericka Amorim, Priyakrushna Mohanty, Hemachandran Rajamanicam