All businesses are looking for ways to innovate and secure lasting success. The shift from a linear to a circular economy is the most significant market transformation of our time, and navigating this change requires a novel approach to business and R&D.
Circular Strategies for Success provides a compass for your business development. It empowers you to rethink and redesign your operations, products and services to create a future that satisfies your customers, empowers your employees, excites your investors, makes future generations proud and restores the planet. With numerous real-life stories and case studies, Circular Strategies for Success shows how your company can thrive in the new market environment.

“A must-read for R&D leaders, this book provides the essential insights needed to secure a winning edge in an evolving marketplace. I found its approach both practical and inspiring, and I highly recommend it.”
Jean-Christophe Almira, Global Product & Technology Executive

“The best time to read this book is now, as brands across industries face the urgent call to innovate for a circular future. With clear guidance and compelling case studies, this book equips business leaders to embark on a journey to create value that lasts.”
Kati Nurminen, Brand & Portfolio Director, Paulig Group

Anne Raudaskoski is an internationally recognised Finnish pioneer in a circular economy and circular design. As a renowned consultant, speaker and Co-Founder of Ethica - an internationally recognised expert organisation in circular business design - Anne guides companies in developing regenerative circular solutions.
She also leads global Circular Design Programmes, which are game-changing initiatives for visionary companies.