Marketing Research (with SPSS CD-ROM), Alvin C. Burns; Ronald F. Bush

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Marketing Research (with SPSS CD-ROM)

Alvin C. Burns, Ronald F. Bush

60,30 €

Sivumäärä: 720 sivua
Asu: Moniviestin
Painos: 3. painos
Julkaisuvuosi: 1999, 21.12.1999 (lisätietoa)
Kieli: Englanti

Korvaava tuote: 9780131027947

Appropriate for introductory undergraduate business and marketing courses in Marketing Research.

Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout—includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.

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