Korvaava tuote: 9781292153261

For undergraduate marketing research courses. 

The “nuts and bolts” of marketing research.

Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.