Sivumäärä: 208 sivuaAsu: Pehmeäkantinen kirjaPainos: 3. painosJulkaisuvuosi: 2006, 07.03.2006 (lisätietoa)Kieli: Englanti This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing communications program. The booklet provides step-by-step instructions about how to use the disk and gives brief explanations of the IMC concepts that are part of the program.