In his latest work Professor Alper explores how his innovative concept of narcissistic giving - the dysfunctional art in which one gives without actually giving - manifests itself all too often in the social transactions and interactions that compose everyay existence. This sense of grandiosely promising a world of happiness and satisfaction while giving so very little makes narcissistic giving not only an apt description for a pervasive, implicit philosophy of our culture but elevates it to a dynamic theory of dysfunctional psychic energy. This is the first book that shows how evolutionary psychology...the ethos of the selfish gene...gets unconsciously played out in the emotional lives of ordinary people.