Tourism is a huge economic driver for most countries, and for some parts of the world it is their main source of income. Despite this economic strength, tourism can be a fragile and volatile industry, as recent natural disasters and pandemics have shown. Regenerative tourism was founded on building better; with the philosophy that better tourism is possible, regenerative tourism emphasizes the innovative nature of resources, services, and systems.


The Role of Artificial Intelligence in Regenerative Tourism and Green Destinations takes the reader through the origins of regenerative tourism and how artificial intelligence can be utilised to develop and maintain green tourism. The chapter authors examine everything from marketing, data mapping, employment opportunities, cultural issues as well as what the future holds for tourism to give back to countries.


The interdisciplinary focus of this book appeals to researchers of tourism, economics, technology and sustainable development.