Breakthrough ideas that won’t break the bank—the super-selling secrets behind Chicken Soup and other success stories!

“To be leading edge, you must be shameless. This book will show you how.”
—Mark Victor Hansen, cocreator of theChicken Soup for the Soul series

How did Mark Victor Hansen build his ChickenSoup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success.