Danny Dyer is one of the most recognizable names in British film and television. Best known for hard-man roles in Mean Machine and The Football Factory, Danny is now making headlines as Mick Carter, the landlord of the iconic Queen Victoria pub in EastEnders. Yet, as his new soap role shows, there is a softer side to the stereotype many have of him. These days a committed family man and hard-working chairman of Greenwich Borough Football Club, Danny has had to overcome a lot of obstacles on his way. Danny Dyer: East End Boy reveals the fully up-to-date story of how a proper East Ender became a proper EastEnder. The book will trace Danny's early life and initial promise as a young actor on stage and TV, the frustrations and career 'stalemate' he endured and his joining EastEnders and the effect it had on him and the show. The main focus will be on his recent life and career, with special attention to his new soap role - his change of heart (he had reportedly been offered a part on the show as far back as 2009), his casting, the press and public reaction to him joining the show, the impact of his first storylines and his future with the show.