Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011) : "An inspiring and powerful toolkit." ?The Marketer "Alina Wheeler provides a practical structure for the brand building process." ?Al Ries , coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." ?Marty Neumeier , author, The Brand Gap "A valued reference book for all members of the branding team." ?Communication Arts