Get your product or service online Written by expert marketing author Alexander Hiam, Getting Started in Online Marketing teaches business owners and marketing professionals how to establish or increase their company's visibility online so they can: boost revenues, lower costs, build sales, generate publicity, develop new markets, and draw a larger customer base. Alexander Hiam (Amherst, MA) has written numerous business books on marketing, including Marketing for Dummies, The Portable MBA in Marketing, The Vest-Pocket Marketer, The Vest-Pocket CEO , and The Fast Forward MBA in Negotiation and Dealmaking .