No matter what your career plans or future goals, ACCOUNTING: CONCEPTS AND APPLICATIONS, 10e helps you develop a solid understanding of accounting and its importance in business today that will put you well ahead of the competition. Organized around business activities, the text balances an introduction to accounting procedures with an emphasis on decision making. You not only learn the mechanics of preparing accounting information, but also how to use what you're learning to make stronger business decisions. This edition's lively, intriguing writing style is packed with actual examples showing how real, leading companies throughout the country use accounting information to make better business decisions. New Experience Accounting videos bring accounting principles to life within organizations such as Hard Rock Cafe. Proven learning features emphasize the relevance of what you're learning, help you refine your accounting skills, and assist you in learning how to effectively analyze accounting information. Reorganized, streamlined chapters help build a strong, practical context around the procedures of accounting. To maximize each minute of study and help you efficiently complete homework, the new CengageNOW online learning system provides interactive tools and a personalized learning path that focuses only on the accounting procedures and concepts you still need to master for business success.