This book gives senior executives the compass they need to navigate the digital revolution, and achieve long-term business objectives by leveraging digital strategies, channels and platforms. Two world-renowned digital business advisors and consultants offer comprehensive insights for using digital to break down barriers within and beyond the organization, enhance efficiency and cost-effectiveness, and dramatically improve customer engagement.



Centric Digital co-founders Jason Albanese and Brian Manning draw on immense experience helping Fortune (R) 1000 drive value from digital. They present data-backed insights into the ways midsize and large organizations are stuck hiring, managing, organizing, and leading in traditional ways that don't reflect the boundless opportunities made possible by digital technologies. Next, they offer proven, practical recommendations for thinking and behaving differently in light of today's powerful new digital channels and tools.



Albanese and Manning present new case studies in multiple industries to demonstrate game-changing digital transformation ideas. They show how to reorganize your business, hire to take advantage of digital, and put digital to work both today and in the future. Digital Innovation and Transformation offers specific and up-to-date coverage of:



Mastering and applying a complete, proven Digital Transformation Methodology
Turning digital trends into real business drivers
Benchmarking your digital capabilities and distilling your strategic opportunities
Profiling your digital customers and mapping your omni-channel experience
Visualizing Strategy with prototypes, and building your digital roadmap
Creating a highly-effective digital organization
Designing digital experiences
Mastering digital implementation, and embedding digital throughout your organization
Anticipating the future of the digital revolution, and positioning yourself to leverage it
Visualizing big data through dashboards, and leveraging digital-driven deep analytics to improve high-stakes business decision-making
Creating responsive websites and mobile apps for a world where mobile devices are rapidly becoming dominant
Integrating cloud based applications / platforms / technologies to replace the traditional ERP systems
And much more