Your company’s stability of growth is fundamentally dependent on the amount of planning you do.

However, knowing how to implement a business plan and what it should include is not always obvious. This NatWest Business Handbook provides you with a practical and detailed approach to the development of a business strategy. It demonstrates in a clear, step-by-step fashion how to develop an initial plan and how also to make planning an integral part of your organisation so that it becomes a continuous monitoring and control process.

Each chapter develops the plan in a structured and logical sequence, covering key issues for success and failure at every stage. The emphasis throughout is on the practical aspects of implementing a plan. The book includes:

• step-by-step guidance on how to perform a health-check on your organisation
• instruction on how to create vital business planning tools, from a format for presenting a strategy to outside investor-supporting institutions, to a management information system that will allow your company to manage the plan as it evolves and thus control the future of the organisation.
• in-depth case study material which, by using your company as a case study too, will enable you to look at your operation objectively to create a realistic business plan.

Alan West’s broad experience of both consulting and training in the small and medium enterprise sectors results in a book which is an invaluable source of information for any entrepreneurs wanting to be in complete control of their organisation.