Authored by an academically trained linguist and former university professor who is also a highly successful and experienced professional speechwriter, this volume shows students the author's personal methods for reaching an audience and achieving the desired result or purpose. From the beginning stages of deciding what to say to applying the finishing touches to the script, Perlman's clear and eloquent voice leads readers through the various stages of writing and delivering an effective speech. His original professional techniques for acquiring “quick credibility” and writing a “listenable” speech round out his highly effective strategies for creating successful speeches.