Concise, convenient, to the point--a one-stop source for implementing quality leadership "At last, we now understand that quality superiority cannot be achieved by cheerleading. The journey requires many activities: managerial, technological, and statistical. Al Endres sets forth the what, the why, and the how of implementing a quality effort. This is a thoughtful, well-written book with plenty of practical examples. If you are serious about product quality, I urge you to follow this road map." --Frank M. Gryna Distinguished University Professor of Management University of Tampa This book takes a no-nonsense approach to quality implementation. It explains the Juran Institute's model for TQM, introduces a road map for developing and implementing that model, and provides step-by-step guidance through each of the five phases of the implementation process: Decide, Prepare, Start, Expand, and Integrate. Using real-world examples of the actual achievements of organizations in a variety of industries and business functions, this reliable book describes exactly how to execute each phase for maximum benefit. To further expedite the learning process, each chapter includes a summary of key learning points for quick reference. Firsthand perspectives, charts, checklists, and benchmarks form a comprehensive road map for leaders and managers who need to take immediate, practical steps to implement and maintain successful quality initiatives. From the Institute whose name is synonymous with quality, this is the definitive guide to making total quality a reality in any organization.