Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.

Contributions by: Rasheed Ademola Adebiyi, Abidemi Taofeq Adegoke, Oluwatomi Adeniji, Kwesi Aggrey, Kealeboga Aiseng, Umar Olansile Ajetunmobi, Olutobi Akingbade, Chioma Laura Arah, Manfred Kofi Antwi Asuman, IfeKristi Ayo-Obiremi, Nureni Aremu Bakenne, Thandeka Bukula, Olayinka Abimbola Egbokhare, Israel A. Fadipe, Nontando Hadebe, Emmanuel P. Idakwo, Philip Osarobu Isanbor, Anna-Marie Jansen Van Vuuren, Precious Madula, Takunda Maodza, Arno Marx, Adeola Obafemi Mobolaji, Tshepang B. Molale, Subeshini Moodley, Phillip Mpofu, Protus Akwabi Murunga, Isaac Imo-Ter Nyam, Mwaona Nyirongo, Shalom Obisesan, Olanrewaju J. Ogundeyi, Adeyoola Mercy Ojemola, Osiebe, Ibitayo S. Popoola, Witness Roya, Mopailo Thomas Thatelo, Sakhiseni J. Yende