Learn how to tailor SAP CRM for any business! This guide offers the details you need about key SAP CRM processes, functions, and configuration. Begin with master data setup and then align the system with marketing, sales, and service requirements. From master data to middleware to the web UI, get the answers you need on how to achieve a customer-oriented CRM strategy with SAP CRM. Technical Components: Learn how to set up the whole system with the CRM master data. Then, integrate various data sources from both SAP and non-SAP systems with SAP CRM's core implementation component, middleware. Business Processes Configure and utilize CRM marketing in alignment with your core business processes, then explore real-world sales process examples like contracts and quotations. Pull it all together with key CRM service functionality and business scenarios. Analyze, Anywhere: Monitor your business' progress with CRM analytics, while measuring performance and workload analysis. Perform these and other CRM functions from anywhere with CRM mobile technology and the web channel application. Highlights:

Deployment options
Web Client
Middleware
Master data configuration
Transactions
Business transactions
Marketing, sales, and service
Mobile technology
Analytics
Workload analysis