This book presents a study that examined two large minority groups in Israeli society: Russian immigrant who arrived as a ""returning Diaspora,"" and the Arab citizens of Israel, who became an unwilling minority with the establishment of the State in 1948. The study focuses on three interrelated issues: the nature and content of the media provided for and by these two minority communities; the way the minority members use domestic and global media in a multimedia and multilingual environment; and the patterns of media usage involved in the construction of hybrid identities that forms the basis for integration within the mainstream society.