Being successful in business is about being both entrepreneurial and process driven; about combining the numbers, the words and the questions to help you achieve the vision you have dreamed of. This book helps you consider why you're in business, what you are trying to develop and how you should set about doing it. It shows that to be successful the businessperson needs to be focused on much, much more than the product or service that they have set out to deliver. Well-Versed is a store of facts, figures, ideas, concepts, advice and diagrams to help you succeed in the business you set out to build. It is both practical and dynamic in its powerful explanation of `the way it needs to be'.