The importance of creative thinking cannot be overemphasized. Developing the ability to come up with new ideas can help businesses gain a competitive advantage over their rivals and can also be rewarding for the individual. The Art of Creative Thinking shows you practical ways to become a more creative thinker.

Each succinct chapter is built around one core idea, which is then developed and illustrated. The Art of Creative Thinking shows you how to:

¿ Develop your understanding of the creative process

¿ Overcome barriers to creating new ideas

¿ Broaden your vision

¿ Build on new ideas

¿ Develop a creative attitude

¿ Become more confident as a creative thinker