How has »ethnic entrepreneurship« emerged and developed since the late eighties in Berlin? In his study, Baris Ülker answers this question by relying on the experiences of immigrants from Turkey. Most academic studies on »ethnic entrepreneurship« have focused either on the »most unitary« structure available in the »natural flow of history« or on the pre-given »cultural« characteristics of immigrants. This book instead sets historical ruptures, conditions of possibility and individual practices in context. It analyzes how human beings have been turned into »ethnic entrepreneurs« and explains the ways of governing the self and others in the neoliberal urban context.