William V. Ruch | Akateeminen Kirjakauppa

This text is a comprehensive introduction to the theory and practice of both oral and written communications. If offers thorough treatment of traditional topics, including memos, letters, informal and formal reports, and proposals. Key components of oral communications are also addressed: one-to-one communication, conducting meetings and interviews, speech-making, and listening skills. Trends in the business communications arena are give thorough treatment. A conversational writing-style, student-oriented pedagogy, and numerous real-life examples add to the text's appeal.