Glenn A. J. Bowdin; Johnny Allen; Rob Harris; Leo Jago; William O'Toole; Ian McDonnell Taylor & Francis Ltd (2023) Saatavuus: Tilaustuote Pehmeäkantinen kirja
William O'Toole; Stephen Luke; Jason Brown; Andrew Tatrai; Travis Semmens Goodfellow Publishers Limited (2019) Saatavuus: Painos loppu Pehmeäkantinen kirja
William O'Toole; Stephen Luke; Jason Brown; Andrew Tatrai; Travis Semmens Goodfellow Publishers Limited (2019) Saatavuus: Painos loppu Kovakantinen kirja
Glenn A. J. Bowdin; Johnny Allen; Rob Harris; William O'Toole; Ian McDonnell; Glenn A.J. Bowdin Taylor & Francis Ltd (2010) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Taylor & Francis Ltd Sivumäärä: 812 sivua Asu: Pehmeäkantinen kirja Painos: 4 ed Julkaisuvuosi: 2023, 31.07.2023 (lisätietoa) Kieli: Englanti
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.
This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
