Combining an intensive focus on customer/marketplace demandswith innovative technology tools developed to execute demand chainplanning, Managing the Demand-Supply Chain sets fortha powerful new model for fulfilling customer demand in the bestpossible way. Four of the world's leading demand chain researchersand implementers demonstrate how select high-tech companies, suchas Nokia and Dell, have used the demand chain approach todifferentiate their value offerings and delight theircustomers.

The authors introduce three exciting new demand chain tools."Demand breakpoint" identifies the point where value issignificantly changed by operations; "value offering point" or VOPis the catalyst to demand chain activity; and "microcosms" executesdemand chain strategies. The authors show managers how to use thesetools to implement technology solutions that drive topperformance.

Special features of Managing the Demand-Supply Chaininclude:

• The best thinking from acknowledged leaders in the field
• An extended case study of Nokia's successful demand chainmanagement implementation
• Numerous sidebars detailing real-world implementationissues

Managing the Demand-Supply Chain is anindispensable resource for managers who want to optimizeoperational effectiveness, spur innovation, and achieve and sustainexcellence in exceeding customer expectations.