Vivian Yuan Yuan | Akateeminen Kirjakauppa

This book is a novel and inspiring research work on creative industry clusters in China. Seldom has literature on CCIPs dealt with the detailed economic logic and operational methods of a CCIP. The author not only does a detailed comparison of two business models of Cultural-Creative Industries Parks (CCIPs) using classic qualitative methodology through two case studies, Shenzhen OCT-LOFT as a “Culture Highland” model and Guangzhou 289 Art Park as a “Modular System” model, but also proposes a practical 4C model as the business framework for CCIPs. This book will be of interest to urbanists, scholars of the culture economy, creative industries and China scholars.