This book constitutes the
refereed proceedings of the 11th International Conference on Persuasive
Technology, PERSUASIVE 2016, held in Salzburg, Austria, in April 2016.

The 27 revised full papers and 3 revised short papers presented were carefully
reviewed and selected from 73 submissions. The papers are grouped in topical
sections on individual differences, theoretical reflections, prevention and
motivation, methods and models, games and gamification, interventions for
behavior change, and design strategies and techniques.