SULJE VALIKKO

avaa valikko

Tomáš Makovník | Akateeminen Kirjakauppa

ONLINE REPUTATION MANAGEMENT IN DESTINATION AND HOSPITALITY - WHAT WE KNOW, WHAT WE NEED TO KNOW

Online Reputation Management in Destination and Hospitality - What We Know, What We Need To Know
Riccardo Rialti; Zuzana Kvítková; Tomáš Makovník
Emerald Publishing Limited (2023)
Kovakantinen kirja
129,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Online Reputation Management in Destination and Hospitality - What We Know, What We Need To Know
129,90 €
Emerald Publishing Limited
Sivumäärä: 256 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2023, 09.02.2023 (lisätietoa)
Kieli: Englanti
Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception – visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.


From identifying biased fake reviews to collecting data from the largest online reviewing platforms, Online Reputation Management in Destination and Hospitality analyses the importance of reputation for consumers and their decision-making. The authors provide guidance for destination and hospitality managers on best practices emerging from real-life scenarios combined with the latest theoretical work.


Unique research by chapter authors contributes to an increasingly interdisciplinary field, making Online Reputation Management in Destination and Hospitality essential reading for researchers, managers, and business owners globally and across the tourism and hospitality sector.

Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
LISÄÄ OSTOSKORIIN
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 4-5 viikossa | Tilaa jouluksi viimeistään 27.11.2024
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Online Reputation Management in Destination and Hospitality - What We Know, What We Need To Knowzoom
Näytä kaikki tuotetiedot
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste