Online video and imaging software gives you the opportunity to communicate with your library users 24/7 - but getting started can be intimidating. This book has the building blocks you need to effectively, affordably, and easily create and broadcast high-quality webcasts to your library users, staff and the social networking sites beyond. Author Sean Robinson details each step in the video creation process, with practical guidance for equipment selection, planning, development, plus the use of quality camera techniques, props and special effects. Robinson also covers post-production, and shows you best practices for marketing your videos and measuring their success. Whether you want to advertise upcoming programs, broadcast book reviews, or film instructional videos about your library's services, this complete how-to guide gives you the all of the practical tools you need to integrate video into your library's repertoire.