Most veterinary practitioners have an innate love of animals, a desire to alleviate suffering, and compassion for the people they serve when delivering health care. To be successful, practitioners must convey these traits to their clients sincerely and consistently. In this book, Dr. Catanzaro explains how practitioners can promote the human-animal bond, a growing area of emphasis, and why it will make their practices more profitable. The extensive appendices provide practitioners with many useful tools that will help them foster the human-animal bond as they work with clients.