Judith Tintinalli; O. John Ma; Donald Yealy; Garth Meckler; J. Stapczynski; David Cline; Stephen Thomas McGraw Hill / Medical (2020) Saatavuus: Tilaustuote Kovakantinen kirja
David Cline; O. John Ma; Rita Cydulka; Garth Meckler; Stephen Thomas; Dan Handel McGraw-Hill Education (2012) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Thomas L (Thomas Leonard) Watson; Justus Henry Joint Author Cline; Thomas Kennerly - Harnsberger Wentworth Press (2016) Saatavuus: Hankintapalvelu Pehmeäkantinen kirja
Thomas L (Thomas Leonard) Watson; Justus Henry Joint Author Cline; Thomas Kennerly - Harnsberger Wentworth Press (2016) Saatavuus: Hankintapalvelu Kovakantinen kirja
South-Western College Pub Sivumäärä: 576 sivua Asu: Kovakantinen kirja Painos: First Asia Pacific E Julkaisuvuosi: 2014, 01.01.2014 (lisätietoa) Kieli: Englanti
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications.
CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.