Terho Harri | Akateeminen Kirjakauppa

Results Solution Selling is a response and a new selling approach for the post-financial crisis that changed the B2B selling environment. Customers pay for results in use, not for features and benefits, which requires a new frame of mind in selling.Selling Reults Solutions provides tools and case studies that guide the seller to identify customer's key performance indicators and to combine the compelling interests of the seller and the buyer to share the risk and reward.