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Shrihari Sridhar | Akateeminen Kirjakauppa

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Marketing Strategy - Based on First Principles and Data Analytics
Robert W. Palmatier; Shrihari Sridhar
Bloomsbury Publishing PLC (2021)
Pehmeäkantinen kirja
60,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Marketing Strategy - Based on First Principles and Data Analytics
Robert Palmatier; Shrihari Sridhar
Macmillan Education UK (2017)
Pehmeäkantinen kirja
57,20
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Elements of Dynamical Systems
Anima Nagar; Riddhi Shah; Shrihari Sridharan
Jainendra K Jain (2020)
Kovakantinen kirja
66,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Focus - How to Plan Strategy and Improve Execution to Achieve Growth
Vikas Mittal; Shrihari Sridhar
Springer Nature Switzerland AG (2021)
Kovakantinen kirja
29,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Marketing Strategy - Based on First Principles and Data Analytics
60,90 €
Bloomsbury Publishing PLC
Sivumäärä: 416 sivua
Asu: Pehmeäkantinen kirja
Painos: 2nd edition
Julkaisuvuosi: 2021, 05.02.2021 (lisätietoa)
Kieli: Englanti
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.

Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.

New to this Edition:
- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies
- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion
- Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments
- Vibrant visual presentation with a new full colour design

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 4-5 viikossa | Tilaa jouluksi viimeistään 27.11.2024
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Marketing Strategy - Based on First Principles and Data Analyticszoom
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ISBN:
9781352011463
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