Sandra E. Moriarty | Akateeminen Kirjakauppa

Substantial revision, now 18% shorter. This text has a strategic orientation, thorough coverage of marketing planning including Millennium marketing plan), fully integrates international (no separate chapter), three comprehensive end-of-text cases, along with a contemporary design including info graphics and embedded boxes entitled "Risk and Gambles", "Behind the Scenes" and "Open to Debate".