Indian ecocriticism has not yet adequately demonstrated the applicability of ecological/deep ecological/tinai principles to visual texts. Culture and Media: Ecocritical Explorations closes this gap at the most opportune moment. Though this volume accommodates ecologically oriented interpretations from several cultures across the world, it reserves the centre stage for Indian ecocriticism and ecotheory quite appropriately. The volume effectively challenges the major documents on ecocriticism and theory (published by international presses), which have been reluctant to give space to tinai criticism and theory that transcend Dravidian or Tamil boundaries. The day is not far when cinema of the world, shaped by tinai theory, will employ tinai hermeneutics to gain fresh insight, which, in turn, will feed into the processes of creation and production of relevant and great movies.