Rudy Aernoudt | Akateeminen Kirjakauppa

Entrepreneurship: no guts, no glory is a provocative scientifically reasoned book about the impact of entrepreneurship on the economy and our quality of life. Until recently, entrepreneurs that failed were shamed publicly. While this is no longer the case, we are still far away from a society where failure is tolerated and entrepreneurship encouraged. In this book, entrepreneurship is discussed from inception to growth; from unicorns to zombies; from success to failure; from offshoring to reshoring. The author argues for an enterprise and entrepreneurship-friendly ecosystem in Europe, where there is a place and space for industry, where public administration is considered less important than industry and where entrepreneurship policy - and not employment policy - is utilised to create employment. The key to achieving this is not subsidies, but risk-sharing, venture financing, business angels, crowdfunding, incubators, accelerators, reshoring, second chance policy and a real industrial policy. 'Isn't life too short to work for a boss?' With this opening question the author obliges the critical reader to take a stance. The statement indicates that entrepreneurship is about culture. It is a mindset. It is about having guts.