Sivumäärä: 500 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 1997, 07.01.1997 (lisätietoa) Kieli: Englanti
Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization’s success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor’s Manual that includes detailed teaching notes for all of the cases.