Rodrigo Alvarado | Akateeminen Kirjakauppa

Spinning the Bottle: Case Studies in Wine Public Relations covers all these needs. It's a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include long-time wine publicists and marketing experts as well as association officials. The studies were collected by PR experts Harvey Posert and Paul Franson, who both live in Napa Valley, the heart of America's wine culture. Each also contributed chapters to the mix.