Richard Strasser | Akateeminen Kirjakauppa

Music Business: The Key Concepts is a comprehensive guide to the terminology commonly used in the music business today. It embraces definitions from a number of relevant fields, including:






general business



marketing



e-commerce



intellectual property law



economics



entrepreneurship

In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.