This text is designed for both law students and lawyers. Analysis begins by over-viewing the appellate process including factors to consider before appealing. Ethics of advocacy as informed by the Model Rules with internet sites provide the latest information. Sound persuasive theory is developed. Preparation for and writing the opening, answering, and reply briefs, including examples follows. Preparation and presentation of the oral argument with examples concludes the appeal and post-argument procedures such as post-argument memos and petition for rehearing. Closing the case after appeal concludes the text.