R S Shah | Akateeminen Kirjakauppa

In this timely book, the authors trace the origin of the insurance industry, the factors that led to its nationalization and the formation and working of the general and life insurance corporations. The book then presents an account of the developments in past and recent years, analyzes the transformation that has taken place after reforms, thus providing a comprehensive overview of the industry. It also takes a look at the new players that have entered the market, and offers suggestions about the future of the industry in terms of its:

· potential and possible growth;

· the products and services offered

· the evolving market strategies in the context

of the highly competitive environment.

Concisely written and highly absorbing, this book will be of enormous interest and use to insurance agents, students of general management and insurance, academicians and business professionals in insurance and financial services.