his book explores the Control Tower cloud service solution, highlighting the deep and broad insight it offers into the supply chain. For it to succeed, a Control Tower software-as-a-service company needs the same foundation as any other company: a solid strategy and a business plan to execute that strategy. Therefore, this book also presents the strategies and operational business plans of Control Tower business solutions.

In short, the book’s central themes are the Control Tower solution, and the exploration and testing of alternatives for strategies and business plans, i.e. simulation; without simulation, strategies and business plans are based on single-minded thinking, and will fail.