Clive Aslet; Philip Bobbitt; Peter Burke; Gillian Clark; Jonathan Fenby; Peter Frankopan; Jessica Frazier; Lawrence Freedman Bokförlaget Stolpe (2021) Saatavuus: Tilaustuote Kovakantinen kirja
Armand D'Angour; Peter Frankopan; Jessica Frazier; Lawrence Freedman; Matthew Goodwin; Rob Johnson; Paul Lay; Alexander Lee Bokförlaget Stolpe (2022) Saatavuus: Tilaustuote Jokin muu kirjan muoto
This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisation?s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.
The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application.
Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision-Making and Planning 3e is an invaluable resource for students and practitioners alike. +
