Peter G. W. Keen | Akateeminen Kirjakauppa

The goal of this book is a clear, no hype, interpretation of what is happening with the growth of the EC-not only to address the profound ways that it is affecting the business community-but also to provide a framework for the sale and effective use of EC in any of its forms. The book will provide the reader with several things: A no nonsense approach to the key issues surrounding EC-such as risk migration, trust, control, audit, and security; an interpretation of where EC technology is and where it is going; recommendations and realistic suggestions on how to gain from using EC-removing the myths and unfulfilled promises of technology.