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The Customer Centricity Playbook - Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader; Sarah E. Toms
MT - University of Pennsylvania Press (2018)
Pehmeäkantinen kirja
20,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Customer Centricity - Focus on the Right Customers for Strategic Advantage
Peter Fader
MT - University of Pennsylvania Press (2020)
Pehmeäkantinen kirja
18,40
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Customer Centricity Playbook - Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader; Sarah E. Toms
MT - University of Pennsylvania Press (2018)
Kovakantinen kirja
44,10
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Customer Centricity - Focus on the Right Customers for Strategic Advantage
Peter Fader
MT - University of Pennsylvania Press (2020)
Kovakantinen kirja
49,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn't, and Why It Matters
Peter Fader
Wharton Digital Press (2011)
Pehmeäkantinen kirja
49,50
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Customer Centricity - Focus on the Right Customers for Strategic Advantage
Peter Fader
Wharton Digital Press (2012)
Pehmeäkantinen kirja
46,60
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Estimating Models of Promotion Non-Compensatory Choice Behavior Using Compensatory Scanner Panel Data - Panel Scanner Panel Data
Peter S Fader
Forgotten Books (2018)
Pehmeäkantinen kirja
38,60
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Implicit Coalitions in a Generalized Prisoners's Dilemma (Classic Reprint)
Peter S Fader
Forgotten Books (2015)
Pehmeäkantinen kirja
38,20
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ostoskoriin kpl
Siirry koriin
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Peter S. Fader; Leigh Mcalister
ANDESITE PR (2015)
Kovakantinen kirja
65,80
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ostoskoriin kpl
Siirry koriin
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (Classic Reprint)
Peter S Fader
Forgotten Books (2016)
Pehmeäkantinen kirja
44,60
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Peter S Fader; Sloan School of Management; Leigh McAlister
Andesite Press (2017)
Pehmeäkantinen kirja
31,30
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ostoskoriin kpl
Siirry koriin
Implicit Coalitions in a Generalized Prisoners's Dilemma (Classic Reprint)
Peter S. Fader
FB&C LTD (2018)
Kovakantinen kirja
56,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Estimating Models of Promotion Non-Compensatory Choice Behavior Using Compensatory Scanner Panel Data - Panel Scanner Panel Data
Peter S Fader
Forgotten Books (2018)
Kovakantinen kirja
58,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Peter S. Fader; Leigh Mcalister
FRANKLIN CLASSICS (2018)
Pehmeäkantinen kirja
43,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Peter S. Fader; Leigh Mcalister
FRANKLIN CLASSICS (2018)
Kovakantinen kirja
67,50
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Peter S Fader; Sloan School of Management; Leigh McAlister
Franklin Classics Trade Press (2018)
Pehmeäkantinen kirja
44,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Peter S Fader; Sloan School of Management; Leigh McAlister
Franklin Classics Trade Press (2018)
Kovakantinen kirja
65,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Customer Centricity Playbook Lib/E - Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader; Sarah Toms
Julkaisija: Gildan Media Corporation (2019)
CD-äänilevy
41,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Customer Centricity Playbook - Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader; Sarah Toms
Julkaisija: Gildan Media Corporation (2019)
CD-äänilevy
41,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Customer Centricity Playbook - Implement a Winning Strategy Driven by Customer Lifetime Value
20,80 €
MT - University of Pennsylvania Press
Sivumäärä: 136 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2018, 30.10.2018 (lisätietoa)
Kieli: Englanti
2019 AXIOM BUSINESS BOOK AWARD WINNER

Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.

How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?

They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface.

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:

Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide

Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

"A must-read."—Aimee Johnson, Chief Marketing Officer, Zillow

"The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."—Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0

"Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."—Susan Johnson, Chief Marketing Officer, SunTrust Banks

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