Gunnar Alsmark; Caroline Beck; Per Olof Berg; Markus Idvall; Orvar Löfgren; Fredrik Nilsson; Tom O'Dell; Per-Markku Ristilammi Makadam förlag (2010) Pehmeäkantinen kirja
Roland Almqvist; Mats Alvesson; Per Olof Berg; Nils Brunsson; Matilda Dahl; Yvonne Due Billing; Maria Grafström Studentlitteratur AB (2011) Pehmeäkantinen kirja
Per T Ohlsson; Tommy Möller; Helena Wockelberg; Olof Petersson; Bo Pellnäs; Anne Ramberg; Christina Wainikka; Anders Johnson Timbro (2006) Pehmeäkantinen kirja
Jerk Alton; Björn Björck; Johan Dellbeck; Mats Fredriksson; Åsa Flarup-Källmark; Per Olof Gradin; Gunnar Granberg Votum & Gullers Förlag (2011) Kovakantinen kirja
Ann S. Pihlgren; Gudrun Schön Johansson; Anneli Hippinen; Lena Holmberg; Hans Fröman; Per Olof Johansson; Rosie Jacobsson Studentlitteratur (2011) Pehmeäkantinen kirja
Sven Velander; Eva Fodor Velander; Per-Olof Andersson; Christer Petersson; Anders Ekberg; Pernilla Sporre; Gudrun Möllerberg Anoteket mikroförlag (2020) Pehmeäkantinen kirja
Sonja Herlin; Lars Olof Ek (fotog.); Lasse Pettersson (fotog.); Per Edwin Berger (fotog.); Tore Berger; Britt-Marie Westman Sonja Herlin (2009) Pehmeäkantinen kirja
Edward Elgar Sivumäärä: 320 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2014, 25.04.2014 (lisätietoa) Kieli: Englanti
This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.
Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.
Contributors: P.O. Berg, E. Björner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Löfgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang
