Bo Edvardsson; Per Kristensson; Peter Magnusson; Jonas Matthing; Anders Gustafsson Imperial College Press (2006) Saatavuus: Tilaustuote Kovakantinen kirja
Bo Edvardsson; Per Kristensson; Peter Magnusson; Jonas Matthing; Anders Gustafsson Imperial College Press (2006) Saatavuus: Painos loppu Pehmeäkantinen kirja
Klas Eklund; Peter Rosta; Tony Fang; Mats Harborn; Johan Björkstén; Thomas Lagerqvist; Per-Olof Björk; Annica Magnusson SNS Förlag (2005) Saatavuus: Loppuunmyyty Pehmeäkantinen kirja
Eva Andersson; Roger Andersson; Urban Fransson; Mats Franzén; Lena Magnusson; Irene Molina; Margareta Popoola; Per Strömblad Borea Bokförlag (2008) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Tomas Arfert; Per Folmer (ill.); Dennis Gustafsson (ill.); Mikaela Magnusson (ill.); Dag Algstrand (ill.); Tomas Arfert (ill.) SegaGames (2013) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Christer Lokind; Lennart Andersson; Michael Fredholm; Mats Hugosson; Per-Göte Lundborg; Thomas Magnusson; Simon Olsson Medströms Bokförlag (2016) Saatavuus: Painos loppu Kovakantinen kirja
Imperial College Press Sivumäärä: 332 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2006, 13.10.2006 (lisätietoa) Kieli: Englanti
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.